Since 2006

Our story

From a collector's hobby to a Portuguese personalized chocolate brand — the mySugar journey, step by step.

A personal need

The mySugar story begins with a very specific need: personalized sugar packets. Ana Rita Gonçalves, one of the founders, was a collector of this kind of packet and felt firsthand how hard it was to find someone willing to produce them in small quantities.

That difficulty — and the drive to solve something no one else was solving well — led her to search for suppliers across the European Union, until she found a solution with simple logistics and fast delivery times.

“O Pacotinho”: the first success

Even before the company officially existed, the first brand was born: “O Pacotinho”, in early 2006. The audience was specific — sugar packet collectors, brides planning weddings, and event organizers.

It was promoted at wedding fairs and collector meetups, plus one of the brand's earliest websites. The success of “O Pacotinho” was the sign that had been missing to believe there was a real business there.

mySugar: a new name, a new phase

Still in 2006, the company was officially registered, with the minimum capital allowed by law: €5,000. The founders, Ana Rita Gonçalves and Hélder Bernardo, decided to move to a name that was easier to pronounce and better prepared to grow beyond Portugal — this is how mySugar was born, registered with the INPI for the entire European market.

2009: entering chocolate and the first store

In 2009, mySugar took a bigger step and entered the chocolate market, opening its first physical store — both a point of sale and a storage space. The store's opening brought a natural expansion of the offering: own-brand chocolate, ceramics, tea, gourmet products, cake decorating items, and soaps.

The core business remained personalized sugar packets, but the store opened doors that hadn't existed before.

A new strategy: reselling

Instead of opening more stores — and with that increasing the business's structure and responsibility — mySugar chose a different path to grow nationally: reselling chocolates from European brands, selected for their quality and originality, sourced from Belgium, Spain and Germany.

This strategy allowed the brand to gain national reach without compromising the company's structure, always with organic growth, funded with its own capital.

2012: mySugar Creations is born

In 2012, the biggest creative challenge yet emerged: creating a genuinely own chocolate brand. mySugar Creations was born — high-quality chocolate, with original and creative packaging, all illustrated by Portuguese artists, reinforcing the brand's national identity.

The success was immediate, and the Portuguese public quickly embraced the originality and flavor of the new line.

Today: the journey continues

The mySugar story is, above all, an example of organic growth and adaptability — from a collector's hobby to a Portuguese personalized chocolate brand, recognized for its quality and originality. The focus remains the same: to keep innovating, and to keep adapting to a market that never stops.

A small sweet can carry an enormous meaning.